As technology is advancing, our demand for advancements in media is expected. According to Science Direct, “attention is focused upon the adoption (demand) rather than the creation (supply) of new technology” (Lippman, 1984). The most used devices are currently the mobile phone and a laptop as they provide content desired that is portable and convenient. Past Laptop: The first portable computer was called Osborne 1 built by Adam Osborne in 1981. It weighed 24 pounds and had a 5-inch screen and cost $1795 (Rezaee, 2020). Present Laptop: Compact ultra-portables. Laptops in 2018 are sleek, lightweight, have 13 to 15-inch touch screens, blazingly fast processors and cost $1000 up to $1500 or less (Rezaee, 2020). Past Mobile Phone: In 1973 Motorola researcher Martin Cooper made the first mobile telephone call using a device weight 1.1 KG and measured 23 centimeters long. It had a talk time of 30 min and took 10hr to recharge (Rezaee, 2020). Present Mobile Phone: Smart Phone. The...
Link to Demo: https://offers.hubspot.com/demo?hubs_signup-url=www.hubspot.com/products/marketing/social-inbox&hubs_signup-cta=marketing-social-hero Using social media tools to help out social media platforms is an essential part of marketing. There are many tools that can be used to help increase the likeliness of maximum brand awareness and generate more leads. Other reasons to use social media tools: 1. Saves time 2. Simple to use 3. Most are affordable 4. Organized content Hubspot’s Social Inbox Tool - Offers social media post scheduling and integrates social networks with blogs. This platform monitors messages and mentions for the business to follow up with new leads. Falcon – This platform allows for use with Hubspot’s Social Inbox Tool to create audience segments which will help to target customers with social media posts, making sure content is being seen by the right people. Quuu – This is a free platform that may be purchased for additional progra...